Trade promotion planning

Plan your promotions with less spreadsheet admin.

Apex is trade promotion planning software for FMCG businesses. Keep promotions, forecasts and trade terms together, so a growing range doesn’t mean another set of workbooks to maintain.

Try the demo

A working sample plan. No account needed.

Sales

  • Adjust promotions, prices and volumes in one plan, with less spreadsheet admin.
  • Start forecasts with price modelling, then check the plan for competing promotions.

Finance

  • Review trade spend and gross profit across the period as sales updates its plan.
  • Define trade terms, control who can edit costs and formulas, and see a record of every change.

Supply chain

  • Use product-level forecasts to plan what to order and when.
  • Review changes with sales to prepare stock for promotions and new products.

Start with what
a promotion will sell.

Apex estimates volume from your own sales history and shows how far to trust each estimate. Then check for competing promotions, change the plan, and review every change that was made.

Bring the decisions together in your plan.

Your edits are already here. Compare the weeks that matter, review their volume and gross profit, or adjust several promotions together.

Edits stay in this page until you reset the plan or reload. They do not change a live account.

As your plan grows, so does the detail.

A rebate change can mean updating calculations across dozens of workbooks. Apex keeps shared trade terms in one place, so maintaining the plan doesn’t mean maintaining every copy.

Microsoft Excel

A workbook shouldn’t have to be your database.

An illustrative planning example, not an Excel limit or a performance benchmark.

The detail behind a growing plan

12 millionplanning values across the business
  • 156weeks
  • 20banners
  • 200products
  • 20trade terms

12,480,000 values in this illustrative plan, rounded above.

Change a shared term in one place, then refresh reports to review its effect across the plan.

Plan promotions while keeping control of costs and terms.

Give sales the freedom to update its plan, with clear limits on who can change the assumptions behind it.

Excel workbooks and Apex, side by side.

Twelve everyday planning tasks, done in workbooks and in Apex.

Twelve planning tasks, compared for Excel workbooks and Apex
Task Excel workbooks1 of 12, plus 10 with workarounds Apex12 of 12
Planning
Keep every banner, product and period in one planNo.A workbook per bannerYes.One plan
See every banner on one calendarWith workarounds.Pivot tables in other filesYes.Live, with no refresh
Plan a promotion on one screenWith workarounds.Several sheetsYes.Price, volume and terms together
Compare the plan with actual salesWith workarounds.Separate filesYes.One click apart
Control
Change a trade term onceWith workarounds.Copied into each fileYes.With a per-banner override
Fix the model once for every bannerWith workarounds.Each file by handYes.In one release
Lock costs, terms and formulasWith workarounds.Sheet protectionYes.A lock for each term
Limit access by role and bannerWith workarounds.Whole-file accessYes.Set when you invite someone
See who changed whatWith workarounds.File history, not cell by cellYes.Who, when and which cell
Forecasts and reporting
Estimate volume from your own salesWith workarounds.Built by handYes.With a confidence score
Check for clashes while you planWith workarounds.A separate reportYes.Ranked by severity
Connect to your reporting toolsYes.Pivot tables and Power QueryYes.Custom connections

The Excel column describes a typical set of planning workbooks, with one file for each banner.

Ask us how this fits your plan

Try Apex with a plan you recognise.

Start with a slice of your business, perhaps one or two banners and around 20 products. Solstice imports your existing data and helps set up the plan.

  1. Agree the scope

    Choose the products, banners and data to bring across.

  2. Aim for a plan within 30 days

    From agreed scope and usable data to a guided introduction.

  3. Explore for two weeks, free

    Your 14-day trial starts when the plan and access are ready, with support from Solstice.

Subscriptions reflect your trade spend and agreed requirements. Tell us about your plan so we can discuss the fit and pricing.

Let’s discuss your trial

Leave your email and we can discuss a suitable starting point for your business.

For example, the banners you plan for or the workbooks you use.

SOLSTICE
Based in New Zealand.
Working across New Zealand and Australia.

Built on 20 years in the FMCG industry.

Solstice is a New Zealand company with 20 years of experience in the fast-moving consumer goods (FMCG) industry, working with brands and retailers across New Zealand and Australia.

That experience informs how we build Apex, bringing promotion planning, trade terms and financial results into a workspace shaped around the way your business works.

Get in touch with Solstice